Liverpool 1978

Not for what it meant. For what it still is.

Limited run. No restocks.
Made to order. Ships in 3–5 days.

240 GSM HEAVYWEIGHT | GARMENT DYED | ARCHIVE SERIES

  • Heavyweight garment-dyed cotton (240 GSM)
  • Oversized, structured fit
  • Designed to age and fade over time
$129.00

Each piece is individually produced to preserve quality.

FREE SHIPPING

Made to order. Delivered in 7–14 days.
Each piece is individually produced to preserve quality.

People who get it, keep it.

Size S

Model is 185cm wearing L. Oversized fit.

Archive Notes
  • A reference to a season remembered, not repeated
  • Designed to carry meaning, not attention
  • Garment-dyed to age with wearEach piece becomes its own version over time
THE MOMENT

1978 wasn’t loud.
It didn’t need to be.

A team built on control.
Discipline over chaos.

No spectacle.
Just certainty.

The back print isn’t decoration.
It’s the reason it exists.

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Free tracked shipping
Made to order (ships in 3–5 days)

14-day returns if it’s not right.
No restocks

★★★★★
“Didn’t expect a t-shirt to feel like this. Heavy, structured, and the back print actually means something. Took about 10 days to arrive, but worth it.”

LIVERPOOL 1978

Archive No. 01

An oversized t-shirt designed as a cultural artefact.
An archival label format. Precise. Restrained. Unemotional.

Inspired by certainty, discipline, and the quiet dominance that defined Liverpool in 1978, the back print is structured like an archival label — precise, restrained, and deliberately unemotional.

This piece is not about celebrating results.
It’s about what remains.

Printed on a premium oversized silhouette, the t-shirt is designed to soften, fade, and age with wear. The graphic integrates into the fabric over time, becoming part of the garment rather than sitting on top of it.

Made for those who stayed.


Product details

Heavyweight 240 g/m² cotton
100% carded cotton
Garment-dyed for a faded, lived-in finish
Oversized, boxy fit
Dropped shoulders
Wide ribbed neckline
Tear-away label for a clean interior
Designed to age and fade naturally over time


Fit & Sizing

This t-shirt is intentionally oversized with a boxy silhouette.
For a more traditional fit, we recommend sizing down.


Design concept

The back print follows an archival label format, inspired by perfumery and publishing culture.
Football is implied, not illustrated.
No crests. No symbols. No celebration.

Just memory, certainty, and endurance.


Care

Wash cold, inside out
Do not tumble dry

Fading and softening over time are intentional and part of the garment’s character.


Why this piece

Designed as a cultural object, not fanwear
Heavyweight fabric with presence and longevity
Garment-dyed finish that improves with age
Limited production

ARCHIVE SERIES — IN THE WILD

Customer images from the Archive label collection

@The2ndhalf.au

@The2ndhalf.au

@The2ndhalf.au

  • 5 stars: 11 (100%)
  • 4 stars: 0 (0%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
Y
Yasmin F

Ordered from Amsterdam — arrived quickly and well packaged. The tee is outstanding. Thick, structured, and the design has real thought behind it. Worth every euro.

P
Paul N

Born and raised in Liverpool. This piece means something. Design is right, quality is right. Wore it to the match last week — got three compliments on it.

C
Callum H

The 1978 European Cup. Dalglish. Souness. My dad talks about that era like it was yesterday. Got him this for Christmas and he wore it straight away. Said it brought it all back.

S
Sam C

Wasn't expecting much honestly. But the weight when you hold it — you can tell it's not cheap. Subtle design, very wearable. Washed it twice already and still looks perfect.

P
Priya N

Bought as a gift for a lifelong Liverpool supporter. The recipient said it reminded them of watching matches with their grandad. Really special piece.

R
Ricky A

The 1978 European Cup. A golden era. This piece captures that without being loud about it. Thick cotton, structured enough to wear with anything. Ordered a second one already.

T
Tim

Best birthday present, can't wait to wear it to the Pub.

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Todd

Took about a week or so to arrive. Was a bit unsure waiting but once it came I got it. Feels heavier than most t-shirts and just looks clean.

B
Brick

Didn’t think I’d care that much but it’s one of those tees you end up reaching for. Fit is good, slightly oversized but not crazy. Quality feels solid.

P
Patrick

Wasn’t sure at first to be honest… but yeah this is actually really nice. The fabric is way thicker than I expected and it just sits properly on the body. Worn it a couple times already.

P
Patrick

Wasn’t sure at first but yeah… this is actually really nice. The fabric is way thicker than I expected and it sits really well on the body. Worn it a few times already.